- 14 Фев 2014
BPM stands for Brand-driven Performance Marketing.
My 3R Framework for Brand is:
Relevance - Relationship - Rapport. Brand-driven performance marketing is marrying customer insights, avatars, content, creative psychology and marketing funnels with data, reporting, insights, optimisation and scaling. It's simply using old-school marketing for the age of the internet.
The Brand-driven Performance Marketing System is a collection of Frameworks responsible for helping me profitably spend well over $25M since 2014.
> The Graduation Framework, including Graduation Testing
> The Profitability Framework
> The Scaling Framework
> The Marketing Foundations Framework
This has been the backbone to my success the last 5 years with Facebook Advertising. In fact my methods are older than Facebook itself...
And it's all updated and ready for 2019!